Taroh already has the hard part — four handcrafted stays in Bir, Goa, Udaipur and Jaipur, and an aesthetic people fall in love with. What's missing is the machine that turns that demand into direct bookings instead of OTA commissions. This is the operating plan — four engines (paid ads, creative, SEO, social), the tracking to measure every booking, and the exact moves under each.
We audited Taroh across six areas — paid ads, creative, SEO, social, tracking and the booking flow. This page turns those findings into a concrete plan: what to fix, what to build, and in what order.
Growth here doesn't come from discounting to the OTAs — it comes from three multiplying moves:
You don't have a demand problem. You have a visibility, tracking and direct-booking problem — and all three are fixable.
Today's 34/100 is the floor — the other 66 points are the direct-booking revenue this roadmap unlocks.
Right now Taroh runs no paid ads at all — so when someone searches "boutique stay in Bir" or dreams over Goa on Instagram, an OTA (MakeMyTrip, Booking.com) or a competitor gets the booking. And with no tracking installed, there's no way to see what's working.
These days the ad platforms do the targeting for you — your volume and variety of creative decide who Taroh reaches. The brand already makes beautiful imagery; today it sits on the website and a small feed instead of fuelling ads and reach.
This is Taroh's strongest area — the foundations are genuinely good (proper titles, descriptions, a sitemap, even star-rating markup and "best stays in <city>" pages). The job now is making those pages actually rank and earn bookings, and showing up when people ask AI where to stay.
Three levers that multiply — improve each and the same demand turns into more bookings, more of them direct, from guests who come back.
Make every booking measurable, then capture demand, then scale — workstreams run in parallel, each stage funding the next.
The scope we'd bring to execute this roadmap — tailored to Taroh Stays.
This roadmap is ready to run. We'll start by making every booking inquiry measurable in the first two weeks, then go live with paid, creative and social by Week 2 — building month by month from there.
Let's Start! →
Turn the feed into a booking channel
~2,000 Instagram followers and a Facebook page is a start — but posting isn't a booking engine yet. Consistency, Reels and a clear "book here" path turn that audience into stays.
Post on a real calendar
Post with a purpose
Lean into short video
Make the feed bookable
Build the niches